On May 25, 2018, the European Union’s much anticipated General Data Protection Regulation (GDPR) went into effect. As the world’s strongest data protection policy has caused stress for marketers across industries, GDPR in higher education has raised the question of whether email marketing will remain relevant in international student recruitment.
In this on-demand webinar, international student engagement experts from the UniQuest team discuss early GDPR-compliant email marketing opt-in trends among the thousands of international prospective students they’ve supported on behalf of their college and university partners.
By watching this webinar, you and your team will get an early snapshot of the impact GDPR in higher education has had on email marketing for international student recruitment, and, more importantly, you’ll learn strategies to maximize the success of your GDPR-compliant email marketing campaigns in an era of greater regulation and consumer control.
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Want to continue your research beyond this webinar? Check out our blog post on managing GDPR compliance in international student recruitment.